Gerrit-Jan-FINAL.jpg
Marketing Manager, Greenyard Fresh Netherlands
Gerrit Jan Kornet
“I was asked to write my own job description. That’s pretty unique, I think.”




“I started working at Greenyard only 3 years ago. It was my dream to work in a company close to the retailers and asked Greenyard if I could come work for them. I was asked to write my own job description, to explain my vision and how I wanted to change and try out new things. That’s pretty unique, I think.”
More ‘yummy’
“Everybody knows fruit and vegetables are good for our health, we never have to explain that. Yet people drink more soda than they eat fruit and vegetables. Worldwide, the consumption is even decreasing. Because fruit and vegetables are ‘difficult’ and ‘not yummy’. As Marketing Manager, I see it as my mission to change that perception and find new ways to make them more ‘yummy’.”

Partnering with the retail
“Fruit and vegetables are an important category for retailers. They are actually one of the main reasons why people go to the grocery store on a regular basis. So there’s a huge opportunity there. That’s why we believe in building strong partnerships with our clients. We want to share our expertise and help them develop and expand the fruit and vegetables category. And that’s an exciting challenge.”
0:00
International Product Manager Fruit, Greenyard Frozen division
Frédéric Debrun
“Greenyard combines years of experience with an incredible openness for innovation. A unique combination.”

“I have been working at Greenyard since about a year, in a newly created function. I support the sales teams to further grow the fruit category of the Frozen division. I am also looking for new suppliers of fruit all over the world. Besides a clear focus on innovation, quality is key – I want frozen fruits to have the same quality image as their fresh counterparts.”
A unique combination
“Greenyard is a company with a strong foundation, based on years of experience and a lot of market knowledge. Some employees have been here for many years. But the company also has plenty of room for new people with totally different ideas. A unique combination, which to me explains why the company is so successful.”

Entrepreneurial spirit
“At Greenyard, executing a strategy goes fast. There are many direct lines with the management, who are as close to their people as possible. This entrepreneurial attitude is extremely important to me. But the other company values are just as important: passionate, reliable, creative, sharing. They are the DNA of the company, and you can feel that people are living up to them every day.”
Frederic Debrun
0:00