A unique combination
“Greenyard is a company with a strong foundation, based on years of experience and a lot of market knowledge. Some employees have been here for many years. But the company also has plenty of room for new people with totally different ideas. A unique combination, which to me explains why the company is so successful.”

Entrepreneurial spirit
“At Greenyard, executing a strategy goes fast. There are many direct lines with the management, who are as close to their people as possible. This entrepreneurial attitude is extremely important to me. But the other company values are just as important: passionate, reliable, creative, sharing. They are the DNA of the company, and you can feel that people are living up to them every day.”

More ‘yummy’
“Everybody knows fruit and vegetables are good for our health, we never have to explain that. Yet people drink more soda than they eat fruit and vegetables. Worldwide, the consumption is even decreasing. Because fruit and vegetables are ‘difficult’ and ‘not yummy’. As Marketing Manager, I see it as my mission to change that perception and find new ways to make them more ‘yummy’.”

Partnering with the retail
“Fruit and vegetables are an important category for retailers. They are actually one of the main reasons why people go to the grocery store on a regular basis. So there’s a huge opportunity there. That’s why we believe in building strong partnerships with our clients. We want to share our expertise and help them develop and expand the fruit and vegetables category. And that’s an exciting challenge.”