Fresh.Point promises industry-wide benefits

The Fresh.Point platform was developed by Greenyard Fresh, alongside two German fresh produce companies and the German Fruit Traders Association (DFHV). The aim is to cope more effectively with the demanding residue standards of European retail customers.

The resulting platform allows importers, wholesalers and retailers to efficiently manage their residue testing and helps them use their residue test data to effectively evaluate food safety risks. It also enables importers, wholesalers and retailers to ensure the quality and safety of fruit and vegetables and thus safeguard the wellbeing of consumers.