Avocado on top of the fruit league

Avocado at the top of the fruit league  

Avocado consumption has increased enormously over the past few years and the demand for frozen avocado is also rising. Globally, avocado consumption has risen by 15% year on year in the past five years. The main rationale for these major advances in avocado consumption rests on two pillars: health and availability.  

More than just hype  

Avocados are widely promoted for their positive impact on health. They are an excellent food, loaded with nutrients, including 20 different vitamins and minerals many of which are lacking in the modern diet. They are, for example, very high in potassium, which is known to support healthy blood pressure levels.

Improvements in growing processes and efficient logistics have contributed to greater availability of avocados on the shelves, and with a remarkable quality. It is therefore not a surprise that avocados are among the top 20 most “Instagrammed” foods.  

Vertical integration and global presence  

Being part of the Greenyard group offers unique opportunities to work in synergy. Greenyard Frozen, together with Greenyard Fresh and The Fruit Farm group, have implemented a sourcing model based on the “buy the whole tree” principle. We provide solutions for farmers to purchase their entire production, with part going to the fresh market, part to facilities for frozen fruit processing. In this way we can successfully manage food waste and sustain excellent and close relationship with farmers.  

Through this unique model of vertical integration, we guarantee full control of the agronomic chain. We manage the full range of production alongside our growers and guarantee full traceability. Managing the field and connecting to the fork while adding value at each stage of the chain is our objective.