Noisy Nuts Announces Partnership with Greenyard Fresh UK

Noisy Nuts was developed as an artisan peanut kit with flavoured seasonings that pair perfectly with craft beer types. The flavourings help to elevate craft beer characteristics, note and flavour palates within the beers – while the open yourself sachets of flavouring offer a fun noisy tactile experience.

Counting Europe’s leading retailers amongst its customer base, Greenyard provides efficient and sustainable solutions to customers and suppliers through best-in-class products, market leading innovation, operational excellence and outstanding service. Greenyard will assist in supporting innovative NPD launches, packaging development, introduction to the multinational supermarkets plus packing and distribution support.  

Noisy Snacks founder, Noel Allen said; “I am absolutely delighted to be working with Greenyard Fresh. As an international supplier of fruit and vegetables with sales companies, distribution centres, representative offices and sourcing partners all over the world this represents an unparelled opportunity for growth for the Noisy Snacks brand. We’ve had a fantastic first launch year within the buoyant craft beer market and we are now able and ready to take the brand to the next level. We look forward to welcoming new customers to Team Noisy”

Greenyard Fresh Managing Director Alan Forrester; “We recognised the energy and creativity of the Noisy Nuts brand and are looking forward to facilitating that excitement and growth on an international scale. Within the early stages of the project we are already investigating new innovative variants and concepts to provide wider category and market opportunities, with retail, food service and on trade intertest expressed to date. We have high aspirations for Noisy Noel and the brand and looking forward to jointly developing the sector.”

Noisy Nuts has been designed to offer the choice in how to season the peanuts. Consumers can pour the whole packaging of seasoning in and shake the pot giving a strong flavour or season as you go to fit with your beer drinking taste.

Noisy Nuts are available in the following five variants:

  1. Noisy Nuts, Chilli and Lime, pairs with IPA, 85g
  2. Noisy Nuts, Meaty Beef, pairs with Stout, 85g
  3. Noisy Nuts, Bacon Jalapeno pair with Porter, 85g
  4. Noisy Nuts, Pickled Onion, pairs with Lager, 85g
  5. Noisy Nuts, Thai Sweet Chilli, pairs with Pale Ale, 85g  

The Bacon Jalapeno and Chilli & Lime variants being finalist in the “Blas nah Eireann” Irish Food Awards with the former receiving a Bronze Award.

For further information please contact Rosemary Lalley, Marketing & Business Growth Director, on  01775 716558 or email rlalley@greenyardfresh.co.uk

About Noisy Snacks

Our founder “Noisy” Noel had decided it was time to move on from his long serving role at a very successful energy drink brand. He was undertaking research for two interviews one with a craft beer distribution company which he had a lot of love and passion for craft beer himself and the other with a peanut brand manufacturer. Sitting on a Friday night tasting the craft beer range while sampling the range of peanuts he realised that the peanuts where giving the beer a strange taste.

After looking for pairing snacks and surprised that he couldn't find any that pair with craft beer, he decided to launch his own.

Noel was listed in The Grocer’s Top New Talent Awards list in 2018.  Visit https://noisysnacks.com/