"As the world’s population is growing, so will the demand for food. The only way to fulfil this demand in a sustainable manner is to drive the consumption of fruit and vegetables, as they have a smaller ecological footprint than most other food categories. This will enable us to produce high-quality food on limited surface areas, with a minimum of resources and generally closer to the consumer."
- Hein Deprez
“We are a company with a clear and unique purpose, which has become more relevant than ever in today’s society. To make fruit and vegetables easily available and affordable for everyone, we will continue to directly contribute to the health and well-being of people.”
- Marc Zwaaneveld