Current agricultural practices will eventually destroy the valuable ecosystems they depend on. It is the great paradox of today’s so-called efficient food systems. Our unique integrated customer model connects "fork to field" and is an essential part of the solution towards more sustainable food supply chains. This is how we improve life.
- Florens Slob
Today’s global food value chains are operating beyond planetary boundaries. We are rapidly depleting our planet and our natural resources and even jeopardising future food production. Continuing with business as usual is no longer an option. A major shift is needed, both in the way we consume and produce food. At Greenyard, we recognise this, and we embrace our responsibility to be part of a shift towards improved life. For people on this planet, and for the planet itself.
A major shift among consumers towards a more plant-based diet, with a much lower environmental impact, can help tackle climate change while providing a sustainable solution to feeding the world’s growing population with healthy food. Greenyard has been contributing to this transition for many years by promoting a higher consumption of fruit and vegetables.
Sustainable food value chains
But this is not enough. We will also need to invest in sustainable food value chains that benefit both people and planet. We need to move towards regenerative farming with a specific focus on biodiversity. This transition may sometimes feel like a step backwards from the hyper-efficient agricultural practices many farmers currently use.
At Greenyard, we want to be a driving force in the transition to healthier and more sustainable food supply chains. Our purpose is based on our position in three important areas.
We can only realise this transition if we join forces with all the other links in the food value chain. The more people recognise the importance of the transition we need to make, the more we will achieve. Creating awareness and making the right choices when we buy our fruits and vegetables will be crucial. Only then will we be able to unlock the unparalleled potential of fruit and vegetables to create a healthier and more sustainable future for all.