Hein started out in 1983 with a small mushroom farm. In 1987, he founded Univeg, which later became Greenyard Fresh. It was the foundation on which he built one of the largest fruit and vegetables companies in the world, with a unique offering in fresh produce, frozen and prepared products, and growing media. In the beginning of 2018, Hein took up the role of CEO for Greenyard, focusing on the company’s long-term vision and strategy, while also personally engaging with some of its key customers. As from mid-February 2019, Mr. Hein Deprez and Mr. Marc Zwaaneveld jointly share the role of CEO.
Marc was advisor of different international companies and consulted on investments, restructuring and interim-management during the periods 2002-2005 and 2011-2014. Between 2005 and 2011, he took up several management positions, including CFO and Vice-Chairman of the Management Board, within SUEZ Benelux & Germany. In 2014, he started as COO at Van Gansewinkel Group, market leader in the Benelux waste management industry. After six months, he was appointed CEO (until 2017) and led the turnaround at this Group. In the beginning of 2019, he took up the newly created position at Greenyard of Chief Transformation Officer to lead the Transformation Office created to steer the value recovery. In order to guarantee an embedded and efficient implementation of the transformation plan throughout the entire organization, he was appointed mid-February 2019 as co-CEO, alongside Mr. Hein Deprez.
Geert started his career as a Management Consultant at PwC and advised international companies on business processes, reporting and systems. Geert then worked as a Senior Manager at PwC, later at Deloitte, in Corporate Finance & Recovery, where he supervised many acquisitions and reorganisations. In 2005 he started at SUEZ and he was promoted to Controlling Manager and later to Finance Director Belux. Subsequently in 2012 he became CFO of the Metallo Group where he was also a Director. The finance transformation he realized together with his team was awarded the 'Best Finance Team' award for large companies in 2017. In September 2018 he joined Greenyard as CFO.