We want to make fruit and vegetables more accessible, convenient and affordable, so everyone can enjoy their many benefits. SDG 2 may be strongly focused on the situation in developing countries, but we believe our efforts in our home markets actively contribute to this SDG, especially when working towards a food value chain that is more sustainable in all respects.

In this respect, Goal 2.4 is most relevant to our business: By 2030, ensure sustainable food production systems and implement resilient agricultural practices that increase productivity and production, that help maintain ecosystems, that strengthen capacity for adaptation to climate change, extreme weather, drought, flooding and other disasters and that progressively improve land and soil quality.

This corresponds to the way we want to do business. Our business model, based on a “fork to field” approach, supports this goal. Through close collaboration with our worldwide network of growers, we are creating more sustainable food value chains with a focus on both environmental and social aspects.

In the coming years we want to further develop our vision on biodiversity and regenerative farming and make our ambitions more explicit. Today, we already support various efforts in this domain, but we intend to add it as an integral part of our strategy in a joint effort with our connected customers and growers.