The smoothie vending machine is unique as it shows consumers the ingredients it uses. It prepares smoothies in less than 90 seconds. Moreover, through a dedicated app it is possible to create your own personalised smoothie recipe and have the machine prepare it. This distinctive feature responds to the 'on the go trend' and caters to the growing demand for tailor-made experiences.

The smoothie machine was conceived by three young Belgian entrepreneurs. Greenyard’s decision to support the concept was based largely on the fact that it creates an additional sales opportunity for frozen fruits and vegetables. Its innovative character can result in the development of similar applications for other target groups and products, such as soups. To this end, Alberts will work closely with Greenyard’s Frozen division.

Recently a leading Belgian supermarket installed several vending machines in Belgium. They are part of a larger trial with 10 machines in various stores.