Greenyard is a company with a clear purpose and ambition: we want to improve life through pure-plant food experiences, enabling healthier lifestyles while ensuring more sustainable food supply chains. We do so by being a true connector throughout the entire food value chain. Our Strategy 2030 provides us with a clear roadmap on how we want to realise that ambition.
“Our purpose and strategy are driven by sustainability,” says Florens Slob, Group Sustainability & Innovation Director. “As one of the largest players in the world of fruit and vegetables, we are at the heart of one of the most important global transitions towards a more sustainable future. We see the challenges of climate change, biodiversity loss and a growing world population. At the same time, we see the opportunities of fundamentally changing the way we consume and produce food. A major shift towards more pure-plant food is seen as the only way forward.”
“We have a huge role to play in this shift, along with many others in the chain,” says Dennis Duinslaeger, Group Strategy & Investor Relations Director. “The average consumption of fruit and vegetables is still way below recommended daily amounts. This means we need to make it easier for people to make better and healthier choices – convenience is of the essence in today’s busy world. It is our ambition to develop new and exciting pure-plant food experiences, but always stay true to the natural power of fruit and vegetables.”
For many years, Greenyard operates a unique business model in the world of fruit and vegetables. “Even in our mature market, there are still many gains to be made in the way fruit and vegetables are brought to market,” says Florens Slob. “By connecting growers, retailers and consumers in a seamless and demand-driven supply chain, we are able to improve efficiency and reduce waste in every step. So, not only is our product more sustainable, our unique business model and the way we operate also directly contributes to a healthier life for all. And as time moves on, we clearly see a growing appetite among both growers and retailers for our way of working and our customer base continues to grow.”
“Finally, all of these things would not be possible without the knowledge and passion of our people,” says Dennis Duinslaeger. “We have around 8 500 people working for Greenyard around the world. They are the true driving force behind our company. Delivering the best-quality fruit and vegetables for our customers on a daily basis and building strong relationships with everyone in the chain is essentially a people’s business. We need to be there to support them in every step along the way.”
