Our purpose perfectly captures what Greenyard wants to achieve as a company. As a connecting partner we continuously strive to be a driving force towards healthier lifestyles and ever more sustainable food value chains.
The past year has shown the vulnerability of humanity and the interdependence between countries, companies, and people. It also illustrated the strength and the resilience of Greenyard’s connected food value chain. Our integrated business model is built on a solid and global network of dedicated growers and on close collaboration with engaged retailers, who have a strong focus on sustainability. Our passionate and skilled employees ensure that these both ends of the food value chain remain smoothly connected, every day again.
This unique way of working enables consumers to buy our healthy products all year round, in fresh, frozen or prepared form – across the globe.
Connecting fork to field
Matching demand with supply is vital in building increasingly sustainable food value chains. At Greenyard, contrary to classical supply driven approaches, we connect fork to field. Everything starts with the actual demand at the consumer side. By teaming up with our customers, we understand what people want to eat, how, where, and when. With these insights, we engage with our growers to build tailored production plans. This way of working allows us to permanently optimise supply and to ensure the road from field to fork is always as short and efficient as possible.
We cannot do this alone. Food value chains are complex. They are global systems that can only be changed for the better when approached in a systematic way, and through joint efforts with all parties involved. If we want to make a real sustainable impact, we need strong collaboration throughout this entire food value chain.
That is why our new Sustainability Roadmap 2025 is built on three key pillars, connecting all parts of the food value chain.
Our Sustainability Roadmap 2025 allows us to further accelerate on this indispensable topic. It will also enable us to continuously explore areas where sustainability and economy go hand in hand. Less waste or lower use of energy automatically translates into a decreased cost. These are concrete opportunities. Thanks to our integrated business model, increased digitisation, and joint efforts, we have the capability to further maximise these synergies. Simultaneously, the time is right to value the true cost for high quality products of nature, and a sustainable and responsible food value chain.
Challenges and dilemmas for our industry
Fruit and vegetables have a lower environmental footprint compared to other food categories. There is clear consensus that they are essential if we are to meet the world’s rising demand for food, while respecting planetary boundaries. At the same time, our industry is also highly dependent on nature itself and the health of our planet, as well as on favourable climate conditions. Clearly, growing fruits and vegetables is a critical, yet fragile activity.
We do see a growing awareness for the impact of climate change, as well as for the challenge of feeding a growing world population. In parallel, we are obviously confronted with several dilemmas linked to the urgent transition towards more sustainable food value chains. Solving these dilemmas will inevitably lead to price increases; this we cannot ignore. It will enable growers to invest in various sustainability initiatives – safeguarding the invaluable source of healthy fruit and vegetables: our planet, with healthy soils and rich in biodiversity.
We need to accept that a more sustainable food value chain will simply require investments from our current generation.
Sustainability at the heart of our strategy
Sustainability is an integral part of our business strategy. With the new Sustainability Roadmap 2025 and our new set of commitments, we are now accelerating our sustainability journey.
We have not just stretched the commitments we have been working on over the past years, including climate change, water, zero waste and social responsibility. We added new ambitious targets. Today, these targets are already embedded in all our activities, ensuring sustainability is at the heart of everything we do. In parallel, several internal projects are being set up to help strengthen our governance structure, better measure our performance and manage our continuous improvement on Environment, Social & Governance (ESG) matters.
Embracing our responsibility
Greenyard is at the very core of the transition towards healthier lifestyles. Together with our customers, we bring a wide range of healthy and plant-based products to consumers, every day. We acknowledge, that our unique position right at the centre of the food value chain, does not only bring many opportunities. It also entails an undeniable responsibility to act as a driving force towards ever more sustainable food systems.
We embrace this, and we are confident our company-wide efforts will pay off. We will deliver on our promise to improve life: life of people through healthier lifestyles, life of our employees and life of our business partners. And, of course, life on earth, as we continuously take care of our planet.
Through the sustainability report you have at hand, we invite you to discover how we make this ambition tangible, through smart investments and impactful projects. It illustrates how we take up our responsibility to improve life of current and of future generations, and this on a day-to-day basis.
Hein Deprez, Marc Zwaaneveld